Revenue Chef aligns strategy, teams, data and technology around the accounts most likely to buy... and the actions that move them forward.
Find and win more of the right accounts without replacing the people and systems you have already invested in.
We give founders and revenue leaders confidence in the number they have to defend, and the agencies and investors behind them a method they can back.
Only 5% of your market
is actually in market*
*Source: LinkedIn B2B Institute, the 95:5 rule.
01The GTM challenge
Marketing still counts MQLs. Digital Sales counts meetings booked. Sales counts opportunities created. Success counts tickets closed. Without a recipe for revenue, every team hits its activity target while the revenue plan slips and the forecast gets harder to make... and defend.
Siloed functions create a poor customer experience. And when value creation is never measured, customer focus is lost... along with the forecast.
The symptom loop
Fix the symptoms and the loop repeats. Address the root cause and you change what the forecast is built on.
AI doesn't repair gaps in alignment, value creation and orchestration. It scales them.
You've read this far. That's my signal.
A working conversation about your GTM, and where the next quarter is hiding.
02How we work
Keep your leadership, your systems and your delivery partners. Revenue Chef adds senior GTM judgment, one view of the buyer, and the operating model that gets every function running the same play toward one revenue outcome.
A paid, structured assessment. Find the friction, the handoff gaps and your AI readiness before you invest in more activity or technology. Evidence from your systems and your teams, not opinion. Three honest outcomes: ready to scale, needs work first, or better built in-house.
How the audit worksMost tools can show you which accounts are in market. Sell into Signals™ turns those signals into shared priorities, a map of the buying group and the next best action for every function, so marketing, sales and success work the same accounts, in parallel, on the same evidence.
One signal-driven play, executed across functions in parallel with priorities, owners and measures your existing team can run... that activates your 5% in market and builds relationships with the rest.
Run the proven motion on the systems you already have. Headless GTM sits on top of your CRM, data and tools, gives every function the same account view and the same next move, and adds workflow support and agents only where the motion is proven.
The GTM Audit is the obvious first step.
A paid, structured assessment that gives you evidence before more activity or technology. The right starting point for growth-stage and enterprise teams.
03Work with us
For B2B leadership teams
For CEOs, CROs and CMOs with an established GTM team and real investment in technology and data, who want a better return on it. No new platform. No team replacement. The same people, the same systems, one coordinated motion.
For agencies and delivery partners
Confidence that your campaigns, plays and engines run the right recipe, with the cross-functional adoption to turn activity into revenue outcomes.
04About
The chef behind the recipe
“Decades of solving GTM challenges taught me one thing: technology always outpaces organizational change. Today's edge isn't more tools, more activity or more AI. It's teams aligned to one revenue outcome, delivering value at every step of the buying journey.”
David EwartLinkedIn
Founder, Revenue Chef
Prior employer roles, not client work
Grokstream
Bersin by Deloitte
30+ years of GTM insight
Lessons from the wins, and the failures, of building brand and demand engines, from SaaS start-ups to Fortune 50 enterprises.
Award-winning
SiriusDecisions Global ROI Award
Oracle GTM transformation: Marketing and Sales aligned on roles, incentives and shared outcomes, with conversational AI plays.
OMMA Integrated Campaign Award
NetBase SXSW Marketing Campaign
Outcome-aligned
Performance-based pricing
Our fees follow results, with compensation aligned to outcomes and revenue-share models for scale-ups.
Headless GTM · the operating model in action
One account, seen by every team, from signal to owned action
The challenge
One account, every team.
Marketing, Digital Sales and Sales work the same account from their own data. One shared view lets them find the signal, activate the buying group, remove the blockers and engage the economic buyer.
One shared view, so every team works the account together.
01 · Your data
Start with what you own.
The model reads across the systems you already run: CRM, intent, data lake, enrichment, events and content. Your team or our GTM engineering partners connect them. No replatform.
Reads the systems you already run. No replatform.
02 · Signals
Signals find the 5%.
Dated, weighted signals score every account, and older ones fade. Sierra climbs to 82 and turns Green: in market now, before it raises a hand.
Weighted signals score the account. Sierra hits 82: in market now.
03 · Buying group
See the whole buying group.
Six roles in one view, with the evidence behind each. The gap is obvious: no Economic Buyer yet, and the deal can't pass Build consensus without one.
Six roles, one view. The Economic Buyer is the gap.
04 · Owned actions
Signals become owned actions.
Five next best actions, each with an owner, a partner and a deadline. The rule behind every action is shown, so sellers trust it and spend their time with buyers.
Every action has an owner, a partner and a deadline.
05 · The payoff
Every gap has an owner.
The deal record reads 4 confirmed, 2 partial and 2 gaps, and each gap already has an owned action. Every role has a next move, and every function works to one revenue number.
Every gap has an owned action. One revenue number.
Your GTM
Build this model on your accounts.
Built on Sell into Signals™ and run on your Revenue Recipe™, on the systems you already run.
Built on Sell into Signals™, run on your Revenue Recipe™.
Your data
ES-R1 · one account, one lens
Sierra
Tier-1 retail bank · Spain
One view, read across your systems
Products: open banking live · core processing and acceptance in conversation · two in whitespace
Signals · weighted, dated, decaying
Buying group · six roles, one view
Next best actions · the rule is shown
stage ≥ Discovery AND EB = gapBlocker = risk AND criteria ≠ formalSigner = unknown AND regulated = trueFuture Leader in evaluationowned = live AND whitespace > 0The payoff
Every role has a next move
Deal record · MEDDPICC
4 confirmed · 2 partial · 2 gaps, and each gap has an owned action
Managers see one forecast and coverage view: one revenue number.
Your teams
Illustrative operating-model demo, built from an actual Headless GTM proof of concept. Illustrative demo. Sample account and data.
What GTM looks like when it works.
01Today
SierraNo shared view
02One view
SierraOne account view, shared
03One plan
04The result
Every team. One view. One revenue number.
Here's how it runs on a sample Tier-1 bank
Built on Sell into Signals™ · Run on your Revenue Recipe™
Build this model on your accounts.
Built from a Headless GTM proof of concept. Ready to build on the systems you already run.
Connect with Revenue Chef
Let's discuss your biggest GTM challenges right now and outline a path forward to solve them.
Partner with Revenue Chef
Senior GTM strategy behind your team, on your clients' or your portfolio's accounts. Tell me what you have in mind and pick a time.